Construction plays a big part in the U.S. economy. According to the Associated General Contractors of America, the industry has more than 680,000 employers with over 7 million employees. So how do you make sure your construction company stands out from the crowd? With a sound strategy, you can expand your business to reach more […]
Save Big Costs; Each $1 Invested in Protective Equipment returns $3 in Benefits Quality protective equipment is often not the cheapest and may seem to many as an annoying and unnecessary increase in cost. However, the American Society of Civil Engineers study says that the long-term savings and benefits of properly outfitting your employees with […]
Introduction to Promotional Products Are you looking for an easy way to build up the brand awareness for your business? Using promotional items can be an effective solution in helping people recognize your business, logo or brand anywhere you go. Whether you’ve decided to create a custom shopping bag, stickers, apparel or even gloves, promotional […]
The purpose of a marketing strategy is to create a competitive advantage by understanding the needs and wants of your customers. When developing your strategy, always remember the four P’s of marketing: product, price, place, and promotion. Businesses shouldn’t try to cut corners during this process and should especially prioritize including promotional products into their […]
What if everything you thought you knew about brand visibility was wrong? Companies big and small throw countless marketing dollars away in an attempt to raise their visibility. But the blunt truth is that some marketing techniques are better for your visibility than others. For maximum brand visibility, you need to master the art of […]