promotion strategy

The Role of Logos in Promotion Strategy

If you want customers to remember your brand (and you probably do), you need to focus your next promotion strategy on brand recognition.

Logos form the basis of brand recognition. They are the visual images that pop into our head when we think of a certain company.

If a company has no logo, the customer has no visual image to attribute to the company, and so they will lose valuable brand recognition. This can be fatal for a business in the long run.

This is probably the reason why most companies have a logo, and why you should too. It is an effective and relatively cheap way to gain credibility and exposure.

Credibility

Having a logo is absolutely necessary in order to earn credibility from potential customers.

In today’s economy, every single company has a logo, which means that if you don’t have one, people may not take you for a real company.

This is the last thing you want people to think, and having a logo will be your first step to creating credibility, but also a brand identity for your company.

A brand identity helps you keep a consistent tone, style and focus on your promotion strategy.

Your logo, website, advertisements and everything else needs to follow this same brand identity. This will ensure that you have a consistent style, and your customers will reward you with their trust.

Make sure that your logo and brand design is proper and professional. It needs to reflect the seriousness of your business.

In addition, make sure your logo is relevant to your niche. For example, a plumbing company should not use the image of a tree or a book in their logo.

Exposure

Did you know that 10.000 photos of the Starbucks logo are posted every single day on Instagram alone? And for most of these photos, it is completely accidental.

This is due to the fact that if you walk into a Starbucks coffee shop, their logo is plastered everywhere. You can hardly take a photo without also including the Starbucks logo.

Through the power of the internet, the Starbucks logo is being spread far and wide by their customers. And Starbucks doesn’t even have to pay a dime or move a finger. It is completely free advertising.

Now admittedly, it is probably going to be a little bit more difficult for a small-medium sized enterprise to get that kind of exposure, so let’s look at some of the more common steps businesses can use in their promotion strategy:

  • Local newspaper ads
  • Social media ads
  • Promotional giveaways

Promotional giveaways can be an excellent way to firmly plaster your brand into the memory of potential customers.

It works by giving something of value to people, in order to build trust and authority. If you give something of value, people tend to trust you more.

If that giveaway contains your logo at the same time, then the customer will continuously be reminded of you and your brand and, will turn to your company the day they need your services.

Are You Ready To Develop A New Promotion Strategy?

If the answer is yes, and you are ready to get serious about how your brand identity, then the time has come to develop a new promotion strategy and gain more exposure for your brand.

Don’t hesitate to contact us for more information!

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