The purpose of a marketing strategy is to create a competitive advantage by understanding the needs and wants of your customers. When developing your strategy, always remember the four P’s of marketing: product, price, place, and promotion. Businesses shouldn’t try to cut corners during this process and should especially prioritize including promotional products into their […]
Construction companies aren’t always the first businesses that come to mind when discussing branding campaigns. They should be though. Branded construction clothing—which many companies already use—is a good way to begin. In today’s Internet marketplace, there are companies waiting to brand anything, from your office pens to your children, by placing your company name and […]
There are almost 700,000 construction companies throughout the U.S. right now. That can make it extremely difficult for your construction business to stand out. But there are ways you can do it. You can set up a professional website and fill it with plenty of content. You can also run local TV and radio spots to […]
When businesses talk advertising, they often focus solely on SEO, PPC ads, and other digital methods. After all, almost everyone is online nowadays. Who wouldn’t want to market to such a large crowd? But traditional methods are still viable ways of attracting customers, particularly when you target a local audience. Giving out promotional items like […]
There are 650,000 different construction companies in the United States. This means, if you’re trying to compete in this saturated marketplace, you need to differentiate your business. But how in the world can you do this? At times, it can seem impossible. However, with a clear construction branding strategy, it can be done! Check out […]