Studies have shown that you have 7 seconds to make an impression on a new customer. This is a lot of pressure for companies handing out the same old swag. Maybe it’s time to try something new.
Why not try some custom gloves?
Lost items cost the average consumer about $6,000 over the course of their lifetime. One of the most common things lost are gloves. Your custom gloves could be there to come in handy right when your current customers or potential clients need them the most.
Custom work gloves are one of the most unique items you could give. If you work in the eco, industrial, or design industries, you’ve already got a built-in customer base. Here are 4 ways you can build brand awareness with custom gloves.
1. Promote New Services
If you’ve got a big product rollout coming down the pike, your custom gloves could be telling your customers all about it. Whether you’re working a trade show, an open house, or presenting at a conference, people will be asking all about your gloves.
Sign clients up for your mailing list in exchange for gloves and while they’re signing, you can tell them all about your exciting new projects. Whenever they see your gloves, they’ll think about that cool project and soon enough, they’ll be reaching out.
2. Reinforce Your Brand
If you’ve been doing things right for years, you can use your custom gloves to prove it. Your gloves will show that you’ve got a “grip” on things and will be handling practical issues in your field for years to come. When they see your cool custom logo, they’ll associate it with your high-quality gloves.
A stable brand offering reliable products and services who gives out work gloves says that there is something consistent and confident about your brand. Custom gloves show that you’re prepared for whatever comes your way.
3. Keep Or Recapture Your Past Customers
If clients have worked with you before, reach out to them with your new promotional gloves. A hand-signed letter and a couple pairs of gloves for their team say they’re on your mind and you want to say thanks for the loyalty.
Depending on your industry, the season, and the type of gloves you choose, you could be sending a timely reminder to reconnect with you. Gardening gloves for your eco brand that are sent near the end of winter remind clients to get their next season’s equipment from you.
4. Promote a Great Reputation
Brands that give out high-quality and dependable swag show that they’ve got a little bit of money to give out. It means that they’re doing well. Even if your aim is to drum up new business, you start off by giving the perception that you’re successful.
Make enough for local non-profits and school groups to give out during fundraisers and events. You’ll look great when you support your community.
Custom Gloves Are A Unique Promotional Item
Your branded gloves will come in handy when your customers and potential clients least expect it. When you show your dependability through your promotional item, you’ll be the first company clients call when it’s time for services like yours.
If you’re ready to build your brand with promotional gloves, contact us for more info on how to get started.